Marketing Management, 7th Edition eBook

Iacobucci’s “Marketing Management,” 7th Edition, is tailored for upper-level undergraduate, MBA and EMBA students with its approach to marketing management, combining foundational theory with real-world application. Chapters are organized around three guiding questions: What is it? Why do marketers do it? How do you do it well?, helping students understand the concepts and how to apply them. Complex topics are simplified without oversimplifying, offering a structure that adapts to various teaching formats. Content reflects the evolving marketing landscape, including the role of AI, marketing analytics, global perspectives, social media strategies, behavioral nudges and ethical considerations through Have a Heart boxes. To Do Better Marketing principles reinforce best practices. This edition is a modern and engaging solution for teaching marketing in a fast-paced, data-driven environment.