Digital Product Management: Managing Product Development, Launch and Support, 1st Edition eBook

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Focusing on operational excellence, this book will take readers through the practicalities of product development, market launch, and ongoing product support. Building on the strategic foundation from Volume 1, Digital Product Management: Strategic Planning and Market Opportunity, this volume emphasizes executing product strategies in real-world contexts. The book covers key methodologies such as agile development, product lifecycle management, and data-driven decision-making. Topics include marketing strategies, sales channel management, customer engagement, and optimizing digital experiences. It also delves into product analytics, customer retention, and feature adoption. With chapters on building a product operating model and scaling product operations, the volume emphasizes how organizations can drive continuous improvement and ensure alignment across teams. Ethical leadership and continuous innovation are also explored, highlighting the critical role of ethics in digital product management. This book is an essential resource for product managers looking to refine their skills in execution, cross-functional collaboration, and operational growth as well as for professionals aiming to combine strategy with practical delivery. It is particularly useful for those responsible for managing the development, launch, and support of digital products, ensuring products not only meet market needs but also evolve with customer expectations.

This is a digital product.

Digital Product Management: Managing Product Development, Launch and Support 1st Edition is written by Boon Kee Lee and published by CRC Press. The Digital and eTextbook ISBNs for Digital Product Management are 9781040341353, 1040341357 and the print ISBNs are 9781041013211, 1041013213. Additional ISBNs for this eTextbook include 9781041013228, 9781003614180, 9781040341346.