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The Evolutionary Bases of Consumption eBook

Name: The Evolutionary Bases of Consumption eBook
Brand: eBooks
SKU: 9781135608248
Price: 33.33
Availability: InStock

Original price was: $66.95.Current price is: $33.33.

By: Gad Saad
Publisher: Psychology Press
Print ISBN: 9780429241284, 0429241283
eText ISBN: 9781135608248, 1135608245
Edition: 1st
Pages: 360
Copyright year: 2007

eText ISBN: 9781135608248 SKU: 9781135608248 Category: Trending Tags: Business & Economics, consumer behavior Print ISBN: 9780429241284

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The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals. The first and only scholarly work to do so, this is a captivating study of the adaptive reasons behind our behaviors, cognitions, emotions, and perceptions. Thi