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Customer Behaviour in eCommerce: Case Studies from the Online Grocery Market eBook

Original price was: $54.99.Current price is: $11.00.

Publisher: Springer
Print ISBN: 9783031235733, 3031235738
eText ISBN: 9783031235740, 3031235746

eText ISBN: 9783031235740 SKU: 9783031235740 Category: Trending 2022 Tags: Computers, Electronic Commerce Print ISBN: 9783031235733

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Online shopping is undergoing significant changes around the globe, evolving in the food and non-food segments alike. Representing a vital distribution channel that reaches countless customers, sales from online shopping have long-since exceeded USD 1000 billion per year and are growing steadily. This book is intended for general readers and professionals interested in companies’ strategic orientation in connection with their online format and building and strengthening customer loyalty. In this regard, their business strategies are not considered in their full scope and complexity; instead, the book focuses more narrowly on the relationship between business strategy, buying behavior and customer loyalty.

This is a digital product.

Customer Behaviour in eCommerce: Case Studies from the Online Grocery Market and published by Springer. The Digital and eTextbook ISBNs for Customer Behaviour in eCommerce are 9783031235740, 3031235746 and the print ISBNs are 9783031235733, 3031235738.