Corporate Public Relations: A New Historical Perspective, 1st Edition eBook

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This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays, and explores how corporate public relations has affected economic and political trends. The author concludes by offering long-term alternatives for the future of public relations valuable to both practitioners and corporate executives.

This is a digital product.

Corporate Public Relations: A New Historical Perspective 1st Edition is written by Marvin N. Olasky and published by Routledge. The Digital and eTextbook ISBNs for Corporate Public Relations are 9781136696572, 1136696571 and the print ISBNs are 9780805800524, 0805800522. Additional ISBNs for this eTextbook include 9780415515498, 9780203812990, 9781136696589, 9781136696534.