Data Mining for Design and Marketing, 1st Edition eBook

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Data Mining for Design and Marketing shows how to design and integrate data mining tools into human thinking processes in order to make better business decisions, especially in designing and marketing products and systems.The expert contributors discuss how data mining can identify valuable consumer patterns, which aid marketers and designers in de

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Data Mining for Design and Marketing 1st Edition and published by Chapman & Hall. The Digital and eTextbook ISBNs for Data Mining for Design and Marketing are 9781040171011, 104017101X and the print ISBNs are 9781138113473, 1138113476. Additional ISBNs for this eTextbook include 9781420070194, 9780429141478, 9781420070224.