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The Second Edition of Fundraising: Principles and Practice by best-selling author Michael Worth offers an updated comprehensive introduction to fundraising that focuses on both theory and practice. The text is designed to engage students in thinking critically about issues in fundraising and philanthropy to prepare them for careers in the nonprofit sector. Worth explores key topics like donors, annual giving programs, major gift programs, and corporate and foundation giving and campaigns. A chapter on international and global fundraising and philanthropy covers key considerations, obstacles, and strategies for managing international NGOs and global organizations, and coverage of planned giving and digital fundraising reflect important current trends.
This is a digital product.
Fundraising: Principles and Practice 2nd Edition is written by Michael J. Worth and published by SAGE Publications, Inc. The Digital and eTextbook ISBNs for Fundraising are 9781071930113, 1071930117 and the print ISBNs are 9781071931325, 1071931326. Additional ISBNs for this eTextbook include 9781071930120, 9781071930106.

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