Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods eBook

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There has been a significant increase in knowledge-driven industries over the past decade. Despite the importance of knowledge in the innovation process, little research has been conducted into how knowledge management can be applied to make the innovation process more effective. Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods outlines different tools and technologies that can be applied depending on the type of innovation an organization desires. It provides concrete advice on the different types of innovation, situations in which innovation may be useful and the role of knowledge and different tools and technologies to support it.

This is a digital product.

Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods is written by Emma O’Brien and published by Information Science Reference. The Digital and eTextbook ISBNs for Knowledge Management for Process, Organizational and Marketing Innovation are 9781615208302, 1615208305 and the print ISBNs are 9781615208296, 1615208291. Additional ISBNs for this eTextbook include 9781466608023.