Public Sector Marketing Communications Volume I: Public Relations and Brand Communication Perspectives eBook

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African nations are seeking ways to build strong institutions that are development-oriented and people-centred. Extant literature has reported the negative consequences of ineffective government communications with the public. In response, this book — the first of a two-volume edited work — focuses on marketing communication themes related to branding, public relations, trade fairs and exhibitions, and public sector communications. Public sector marketing communication plays a crucial role in bridging the gap between society and the government. Building a relationship with the public through appropriate communication tools and platforms is sacrosanct to restoring public sector image and trust. The book supports this effort by sharing conceptual and theoretical research towards the marketisation of Africa’s public sector as it strives to become an effective partner with the public it serves. Together with the second volume, which focuses on traditional and digital perspectives, this collection fills an existing information gap that is evident in Africa’s public sector.

This is a digital product.

Public Sector Marketing Communications Volume I: Public Relations and Brand Communication Perspectives and published by Palgrave Macmillan. The Digital and eTextbook ISBNs for Public Sector Marketing Communications Volume I are 9783031072932, 3031072936 and the print ISBNs are 9783031072925, 3031072928.