The Business of Film: A Practical Introduction, 3rd Edition eBook

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The Business of Film
A Practical Introduction
This updated third edition introduces readers to the business of film at every stage of the filmmaking lifecycle, from planning and production to financing, marketing, and distribution. Celebrated authors Stephen R. Greenwald and Paula Landry offer a practical, hands-on guide to the business aspects of this evolving industry, exploring streaming, development, financing trends, regional/global/online distribution, shifting business models, exhibition, multi-platform delivery, marketing, VR/AR, virtual production, accounting, and more. The book is illustrated throughout with sample financing scenarios and charts/graphics, and includes detailed case studies from projects of different budgets and markets. This new and expanded edition has been updated to reflect the new challenges facing the industry due to Covid-19 and how to navigate the new landscape of film financing and distribution. Other updates include coverage of new indie films and distributors, virtual production, the recent impact of global markets including the biggest streamers like Netflix, Apple and Amazon are how they are shaping the future of the business. This is essential reading for students looking for foundational knowledge of the film industry and guidance on how to successfully adapt to constant changes in the entertainment business. Extensive online support material accompanies the book including downloadable forms and templates, PowerPoint slides, quizzes and test banks, and other additional resources.

This is a digital product.

The Business of Film: A Practical Introduction 3rd Edition is written by Stephen Greenwald; Paula Landry and published by Routledge. The Digital and eTextbook ISBNs for The Business of Film are 9781000730647, 1000730646 and the print ISBNs are 9781032108742, 1032108746. Additional ISBNs for this eTextbook include 9781032108766, 9781003217480, 9781000730616.