Social Media Communication: Concepts, Practices, Data, Law and Ethics, 4th Edition eBook

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This updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication. Examining platforms like Facebook, Instagram, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media’s use in journalism, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics – all promoting the critical thinking that is needed to use new, evolving and maturing networking tools effectively within social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry’s leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they will need to both evaluate and utilize current and future forms of social media communication. Updates to the fourth edition include expanded discussion of disinformation, the impact of artificial intelligence (AI), natural language chatbots, virtual and augmented reality technologies and the COVID-19 infodemic. Social Media Communication is the perfect social media primer for students and professionals and, with a dedicated online teaching guide, ideal for instructors, too.

This is a digital product.

Social Media Communication: Concepts, Practices, Data, Law and Ethics 4th Edition is written by Jeremy Harris Lipschultz and published by Routledge. The Digital and eTextbook ISBNs for Social Media Communication are 9781000910278, 100091027X and the print ISBNs are 9781032246598, 1032246596. Additional ISBNs for this eTextbook include 9781003281924, 9781032251776, 9781000910261.