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Global Webshop: E-Commerce-Ansprüche am internationalen Markt eBook

Original price was: $49.99.Current price is: $12.00.

By: Oliver Meidl
Publisher: Springer Gabler
Print ISBN: 9783658083267, 3658083263
eText ISBN: 9783658083274, 3658083271
Copyright year: 2015

Global Webshop: E-Commerce-Ansprüche am internationalen Markt eBook

Original price was: $49.99.Current price is: $12.00.

eText ISBN: 9783658083274 SKU: 9783658083274 Category: Tags: , Print ISBN: 9783658083267

Delivery: Can be download immediately after purchasing. For new customer, we need process for verification from 30 mins to 12 hours.
Version: PDF/EPUB. If you need EPUB and MOBI Version, please send contact us.
Compatible Devices: Can be read on any devices.

Ausgehend von Merkmalen erfolgreicher Online-Geschäftsmodelle erläutert Oliver Meidl zentrale Exzellenzfaktoren globaler Webseiten im Retailsegment. Dazu untersucht er Webdesign im elektronischen Handel, internetbasierten Direktvertrieb und länderübergreifende Online-Vertriebsprozesse. Der Autor diskutiert einen ausgewogenen „Glokalisierungsansatz“ des Webangebotes und entwickelt daraus ein E-Commerce-Hierarchiemodell, welches die Erfolgsansprüche an globale Webshops entsprechend ihrer Bedeutung im Kundenkaufzyklus strukturiert.

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