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Basic Marketing Research with Excel, 3rd Edition eBook

Original price was: $94.99.Current price is: $48.50.

Author(s): Alvin C. Burns; Ronald F. Bush
Publisher: Pearson
Print ISBN: 9780135078228, 0135078229
eText ISBN: 9780133468977, 0133468976

eText ISBN: 9780133468977 SKU: 9780133468977 Category: Bestsellers24 Tags: Education, higher Print ISBN: 9780135078228

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Version: PDF/EPUB. If you need EPUB and MOBI Version, please contact us.
Compatible Devices: Can be read on any devices.

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. A concise presentation of marketing research fundamentals. Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers. The ISBN above is just for the standalone book, if you want the book/IBM® SPSS® 18.0 Integrated Student Version you shoud order the ISBN listed below. 0132490633 / 9780132490634 Basic Marketing Research with Excel & IBM® SPSS® 18.0 Integrated Student Version Package Package consists of 0132151715 / 9780132151719 IBM® SPSS® 18.0 Integrated Student Version 0135078229 / 9780135078228 Basic Marketing Research with Excel.

This is a digital product.