Communicating Social and Environmental Issues Effectively eBook

Delivery: Can be download immediately after purchasing. For new customer, we need process for verification from 30 mins to 12 hours.
Version: PDF/EPUB. If you need EPUB and MOBI Version, please send contact us.
Compatible Devices: Can be read on any devices

As awareness of social and environmental issues becomes more central to business and reputational success, communications and marketing professionals need to be able to make the most of opportunities to communicate effectively about these issues. This is the definitive guide to planning and delivering great communications on complex social and environmental issues. Outlining the steps needed to plan, risk-proof and execute effective communications strategies, the book provides a clear framework to help leaders, communications managers and marketing practitioners build the knowledge and skills needed to spot risks and opportunities around complex issues, such as climate change and ethical supply chains. Including real-world case studies, practical exercises and further reading, each chapter offers a beginning-to-end framework: from making the business case and mapping stakeholders, to messaging, framing relevant tactics, and then risk-assessing the plan. Whether a local authority, brand, educational institution or senior leader, this guide will equip you with all the necessary skills to make your communications effective.

This is a digital product.

Additional ISBNs
9781838674670

Communicating Social and Environmental Issues Effectively is written by Betsy Reed and published by Emerald Publishing Limited. The Digital and eTextbook ISBNs for Communicating Social and Environmental Issues Effectively are 9781838674694, 1838674691 and the print ISBNs are 9781838674687, 1838674683. Additional ISBNs for this eTextbook include 9781838674670.