Consumer Behavior, 8th Edition eBook

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Hoyer/MacInnis/Pieters’ CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psychology, sociology and anthropology to present a strong foundation and highly practical focus on real-world applications for today’s global business environment. The new edition incorporates cutting-edge research and current business practices, focusing on consumer needs and goals, emotions and emotion regulation, perceptions and consumer inferences, branding, consumer experiences, influencer marketing, social media, political ideology, generational influences and more. Chapter updates in this edition emphasize social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities. Real-world examples, chapter exhibits, and application exercises provide practical relevance and help students master essential skills.
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Consumer Behavior 8th Edition is written by Wayne Hoyer and published by Cengage Learning. The Digital and eTextbook ISBNs for Consumer Behavior are 9780357721377, 0357721373 and the print ISBNs are 9780357721292, 0357721292. Additional ISBNs for this eTextbook include 9780357721384.