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Consumer Behaviour: Perspectives, Findings and Explanations, 1st Edition eBook

Original price was: $53.05.Current price is: $25.50.

Author(s): John O’Shaughnessy
Publisher: Bloomsbury Academic
Print ISBN: 9781137003768, 1137003766
eText ISBN: 9781137003775, 1137003774

eText ISBN: 9781137003775 SKU: 9781137003775 Category: 2023 Tags: applied psychology, Psychology Print ISBN: 9781137003768

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Compatible Devices: Can be read on any devices.

A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.

This is a digital product.