Converging Media: An Introduction to Mass Communication and Digital Innovation, 7th Edition eBook

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Industry. Culture. Technology. They have come together. What’s next?From reading news on tablets to video calling on smartphones, digital media has changed the ways in which we communicate. Placing convergence at the center of the discussion, Converging Media: An Introduction to Mass Communication, Seventh Edition, uses the technologies we employ every day to explain our current media environment-and to consider where we might be headed.

This is a digital product.

Converging Media: An Introduction to Mass Communication and Digital Innovation 7th Edition is written by John Pavlik; Shawn McIntosh and published by Oxford University Press. The Digital and eTextbook ISBNs for Converging Media are 9780197520437, 019752043X and the print ISBNs are 9780197520413, 0197520413. Additional ISBNs for this eTextbook include 9780197520475.