Corporate Brand Design: Developing and Managing Brand Identity eBook

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Corporate Brand Design
Developing and Managing Brand Identity
Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design, and their stakeholders. The book begins its approach with a literature review, to provide an overview of current thinking on the subject and establish a theoretical framework. The following sections cover key stages during the corporate brand development process: Brand signature design, its components and impact on brand reputation; website design and how it builds customer perception of the brand; corporate architecture design and the branding of space and place; brand experience design from a sensuality perspective. International case studies from a range of industries feature in each chapter to demonstrate how the theory translates to practice, alongside case questions to cement learning and definitions of the key constructs. By combining academic theory with practical case studies and examples, readers will gain a thorough understanding of the corporate brand design process and how it influences customer identification and loyalty to the brand. The book is a useful resource for advanced undergraduate and postgraduate students of strategic brand management, corporate brand design and visual identity, and marketing communications.

This is a digital product.

Additional ISBNs
9780367514990, 9781003054153, 9781000459029

Corporate Brand Design: Developing and Managing Brand Identity 1st Edition is written by Mohammad Mahdi Foroudi; Pantea Foroudi and published by Routledge. The Digital and eTextbook ISBNs for Corporate Brand Design are 9781000459067, 1000459063 and the print ISBNs are 9780367515027, 0367515024. Additional ISBNs for this eTextbook include 9780367514990, 9781003054153, 9781000459029.