Electronic Commerce, 12th Edition eBook

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Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. With comprehensive coverage of emerging strategies and today’s most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing “Learning From Failure” segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action.

This is a digital product.

Electronic Commerce 12th Edition is written by Gary Schneider and published by Cengage Learning. The Digital and eTextbook ISBNs for Electronic Commerce are 9781305890480, 1305890485 and the print ISBNs are 9781305867819, 1305867815. Additional ISBNs for this eTextbook include 9780357687321, 9781337415927, 9781305983229, 9798214342177.