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Introduction to Consumer Behaviour, 2nd Edition eBook

Original price was: $33.38.Current price is: $21.50.

Author(s): Pierre Joubert
Publisher: Juta & Company (Pty) Ltd
Print ISBN: 9781485102304, 1485102308
eText ISBN: 9781485104032, 1485104033

eText ISBN: 9781485104032 SKU: 9781485104032 Category: 2023 Tags: Business & Economics, General Print ISBN: 9781485102304

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Delivery: Can be download immediately after purchasing. For new customer, we need process for verification from 30 mins to 12 hours.
Version: PDF/EPUB. If you need EPUB and MOBI Version, please send contact us.
Compatible Devices: Can be read on any devices.

The second edition of Introduction to Consumer Behaviour has been written to meet the needs of southern African course outlines, and to serve as a practical guide to business people in their endeavours to better understand their consumers. While providing the student with a thorough theoretical grounding in consumer behaviour, the book focuses on current and future issues in a southern African context, making it easy for students to relate to.

This is a digital product.