Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices: Technological Considerations and Practices eBook

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Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development.

This is a digital product.

Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices: Technological Considerations and Practices is written by Purnendu Tripathi and published by Business Science Reference. The Digital and eTextbook ISBNs for Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices are 9781466640153, 1466640154 and the print ISBNs are 9781466640146, 1466640146. Additional ISBNs for this eTextbook include 9781466640177.