Strategic Communications for Nonprofits: A Step-by-Step Guide to Working with the Media eBook

Strategic Communications for Nonprofits, part of the Jossey-Bass Nonprofit Guidebook Series, helps nonprofits align their communications strategy with their mission, by tailoring best practices from the business world specifically for the social sector. Nonprofits know they need to work with the media to effect change and get their messages out, and this book gives them the tools to do that in a strategic way. The book offers a unique combination of step-by-step guidance on effective media relations and assistance in constructing and developing an overall communications strategy aimed at creating social or policy change. In addition to learning how to generate publicity and effectively communicate their message/mission, readers will learn how to enhance fundraising, build membership, handle crises, and change public policy and public sentiment. The new edition includes overall updates and new case studies, new media trends and branding, ethnic media issues, trends in technology (the use of new technologies will be covered in almost every chapter of the new edition given their widespread impact). In addition, worksheets will be made available online so readers can more easily implement the strategies.