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Targeted Advertising Technologies in the ICT Space: A Use Case Driven Analysis eBook

Original price was: $99.00.Current price is: $20.00.

Author(s): Christian Schlee
Publisher: Springer Vieweg
Print ISBN: 9783834823953, 3834823953
eText ISBN: 9783834823960, 3834823961

eText ISBN: 9783834823960 SKU: 9783834823960 Category: Trending 2022 Tags: Computers, Electronic Commerce Print ISBN: 9783834823953

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In recent years, the field of information and communication technology has started to change dramatically. Carriers are threatened by high revenue losses requiring them to identify new revenue potentials beyond their core business. Targeted advertising can be one of these revenue opportunities. Christian Schlee provides a broad overview of the latest developments and trends in targeted advertising in the ICT space. The author focuses on the technological aspects of targeted advertising, but also covers business and legal aspects. He analyzes the most interesting use cases in the Web, IPTV, the mobile environment, and in converged scenarios and examines important technological key building blocks.

This is a digital product.

Targeted Advertising Technologies in the ICT Space: A Use Case Driven Analysis is written by Christian Schlee and published by Springer Vieweg. The Digital and eTextbook ISBNs for Targeted Advertising Technologies in the ICT Space are 9783834823960, 3834823961 and the print ISBNs are 9783834823953, 3834823953.