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Advertising Campaign Strategy: A Guide to Marketing Communication Plans, 5th Edition eBook

Original price was: $99.49.Current price is: $36.50.

Author(s): Donald Parente; Kirsten Strausbaugh-Hutchinson
Publisher: Cengage Learning
Print ISBN: 9781133434801, 1133434800
eText ISBN: 9781305445123, 1305445120

eText ISBN: 9781305445123 SKU: 9781305445123 Category: 2023 Tags: Advertising & Promotion, Business & Economics Print ISBN: 9781133434801

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How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you’ll see step-by-step how to take a great idea through the complete advertising process. And because it’s focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you’ll need to succeed in the class now and get your project chosen in the future.
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This is a digital product.

Advertising Campaign Strategy: A Guide to Marketing Communication Plans 5th Edition is written by Donald Parente; Kirsten Strausbaugh-Hutchinson and published by Cengage Learning. The Digital and eTextbook ISBNs for Advertising Campaign Strategy: A Guide to Marketing Communication Plans are 9781305445123, 1305445120 and the print ISBNs are 9781133434801, 1133434800. Additional ISBNs for this eTextbook include 9781305481282, 9781285403175, 9781337000062.