Redefining the Future of Digital Marketing With Virtual Influencers eBook

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By blending artificial intelligence (AI), computer-generated imagery (CGI), and human-like personas, virtual influencers offer brands a unique opportunity to engage audiences in new and powerful ways. While traditional influencers bring human authenticity, virtual influencers offer unmatched control and consistency, creating a new paradigm in influencer marketing. However, they also present challenges in building emotional connections and maintaining authenticity. By striking the right balance between digital storytelling, audience engagement, and technological innovation, virtual influencers may effectively influence the market, transforming traditional marketing practices. Redefining the Future of Digital Marketing With Virtual Influencers explores the emerging phenomenon of virtual influencers (VIs) and their growing influence on marketing strategies across diverse industries, such as fashion, tourism, and retail. It examines the development, rise, and effectiveness of VIs, backed by real-world case studies. Covering topics such as parasocial interactions, brand strategies, and tourism, this book is an excellent resource for marketing professionals, business leaders and consultants, researchers, scholars, academicians, and more.

This is a digital product.

Redefining the Future of Digital Marketing With Virtual Influencers is written by IGI Global and published by Business Science Reference. The Digital and eTextbook ISBNs for Redefining the Future of Digital Marketing With Virtual Influencers are 9798337302584, and the print ISBNs are 9798337302553, . Additional ISBNs for this eTextbook include 9798337302577.