Strategic Healthcare Management: Planning and Execution, 1st Edition eBook

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Through cases, examples, and assignments, this book comprehensively explores the planning, management, and implementation of mission-driven healthcare strategy. The author—a university professor, consultant, and former hospital CEO—taps into his global experience to present practical concepts and their real-life applications, highlighting the importance of both competitive and collaborative strategies to an organization’s success in the healthcare marketplace.

The book is divided into six major components: definition of the core concepts of strategy, including market structure, business models, generic strategies, first-mover strategies, growth and integration strategies, and strategic alliances; discussion of the relationship between strategy and an organization’s key stakeholders, values, mission, and vision; presentation of common tools and methods used to evaluate the external and internal environments, including SWOT analysis, value chain analysis, portfolio analysis, and financial analysis; explanation of how strategic, marketing, and business plans should be developed and executed to achieve an organization’s mission and vision; examination of strategic change management, strategic leadership, and the impact of organizational structure on strategy; description of follow-up methods and tools for monitoring and evaluating strategic results, including goal setting, Gantt charts, balanced scorecards, and budgets.

This is a digital product.

Strategic Healthcare Management: Planning and Execution 1st Edition is written by Walston, Stephen L. and published by Health Administration Press. The Digital and eTextbook ISBNs for Strategic Healthcare Management: Planning and Execution are 9781567936001, 9781567936339, 1567936334 and the print ISBNs are 9781567936001, 1567936008.