The Music Export Business: Born Global, 1st Edition eBook

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The Music Export Business examines the workings of the fast-changing world of music industry exports. The music industry is in a state of flux, resulting from changes in technology, markets, government policies and most recently the COVID-19 pandemic. In analysing the ability of organisations to access international markets from inception, this book assesses global trends in music industry business models, including streaming and national export policies. The book deploys author interviews with industry insiders including musicians, managers, record labels and government stakeholders, using case studies to highlight cultural and economic value creation in a global value chain Providing research-based insights into “export readiness” in the global music industry, this book reassesses the “born global” phenomenon, providing a unique and valuable resource for scholars and reflective practitioners interested in the evolving relationship between music industries, national economies, government policies and cultural identity. .

This is a digital product.

The Music Export Business: Born Global 1st Edition is written by Stephen Chen; Shane Homan; Tracy Redhead; Richard Vella and published by Routledge. The Digital and eTextbook ISBNs for The Music Export Business are 9781000373783, 1000373789 and the print ISBNs are 9780367427054, 0367427052. Additional ISBNs for this eTextbook include 9781003002802, 9780367744632, 9781000373691.