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Blockchain is a groundbreaking technology that is altering supply chain management and has tremendous ramifications for many businesses. There have been several scholarly publications dedicated to investigating how distributed ledger technology will affect companies and industries. However, present research efforts lack an explanation of what blockchain technology entails for the greatest stakeholder of these organizations and industries: consumers. The Rise of Blockchain Applications in Customer Experience provides an overview of how blockchain influences consumers and considers the key characteristics of blockchain models for institutional success. Covering key topics such as online customer experiences, customer satisfaction, and consumer behavior, this premier reference source is ideal for business owners, managers, policymakers, scholars, researchers, academicians, practitioners, instructors, and students.
This is a digital product.
The Rise of Blockchain Applications in Customer Experience is written by Majeed Mohammed and published by Business Science Reference. The Digital and eTextbook ISBNs for The Rise of Blockchain Applications in Customer Experience are 9781668476529, 1668476525 and the print ISBNs are 9781668476499, 1668476495. Additional ISBNs for this eTextbook include 9781668476512.

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